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Listening

There’s a lot of praise heaped upon those who talk, talk, talk. The louder the better. I’ve seen my clients fall into a similar trap. If we’re just louder (first or last no matter, let’s just be LOUDER) and in more places saying more things and making the most amount of noise we can: we. will. win.

But there’s another, smarter way to play: listen.

Listen to your customers, your investors, your advisors, your competitors, your own innate sense of where your company should be now given all the places you’d like it to go. Notice how that sense of where to go is altered by all that you hear when you listen, listen, listen.

I’m working with several teams on how to listen and what to listen to before we even begin to think about action.

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